Does Your Town Centre Need Fixing?
Imagine a new toolkit that combines the advantages of online and on street social and business networks. What if the new toolkit was as easy to use as Google and as friendly as chatting to the owner of the corner store?
No need to imagine – HometownPlus has arrived.
HometownPlus enables retailers and businesses to do better. By personalising offers to local people HometownPlus offers an integrated approach to retail, transport, business, leisure and public agency functions.
We use mobile, web, smartcard and touch-screen technologies, giving vendors and customers the information they want, when they want it and where they want it. Did previous purchasers like the product, what is the best bus route, what parking places do people like…information about any Hometown and how to get the best out of any place…what we call a HometownPlus.
What we do
We make town centres more rewarding by helping organisations discover the benefits of working for the community so that together, they deliver an experience for customers that is impossible to replicate in a supermarket or on line. We provide the leadership; the tools and the tuition to help them connect with customers in new and engaging ways, then provide them with feedback that tells them what works and what doesn’t.
To see what we are doing in Wigan, click here.
How we do it
We believe people are our greatest asset and that profits follow people. So we ask for their help to design and build a co-operative style system that rewards those who connect, share and trade locally.
Creating a platform where everyone can engage persuades business leaders, workers and suppliers to cooperate and design more exciting goods and services that customers really value – especially when they’re made or produced by people from the local community.
In 2007 the concept of HometownPlus was born and it took 2 years to work out how to integrate the technologies and processes to make it a reality. So far the pilot has been a huge success identifying how HometownPlus can be promoted and managed.
HometownPlus can quickly help your hometown:
- Understand how to optimise relationships with customers in a cost effective manner.
- Deliver effective changes in consumer behaviour within days of launch, and without the need for expensive IT systems or corporate consultants.
- Adapt to the new ways that customers are communicating online
- Provide the tools that are most appropriate for individual enterprises to drive sales, marketing and customer service.